INTRODUCING KIEFER SAGE - MANUFACTURER DROPS 40-YEAR NAME FOR MAJOR REBRAND
Sep 26, 2025Assembled Products Corp just became Kiefer Sage in the biggest Northwest Arkansas manufacturing story of the year.
The Rogers company moved 150 employees into a new 118,000-square-foot facility and launched co-assembly services for other businesses.
This matters because it shows how mid-market manufacturers can reinvent themselves. The company now offers design, assembly, and production services to help other businesses move manufacturing back to the US. They're already working with their first client.
The move cuts utility costs by 42% and reduces truck miles by 4,000 per year. For any business looking at operational efficiency, these are real numbers worth noting.
CEO Justin Sparks, a former Tyson Foods executive, calls it "more than a rebrand — it's a transformation." The company still makes the electric shopping carts you see at Walmart and Home Depot, plus mobile office desks for police and fire departments.
Source: https://talkbusiness.net/2025/09/assembled-products-rebrands-to-kiefer-sage-consolidates-operations/
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